How To Use Review Websites To Maximize Traffic

By Marc Marseille | Reputation Marketing

Jan 06
review sites rankings header

For local businesses the important of positive reviews online is massive. That is the reason why so many business go out of their way to make sure their customers are totally satisfied. Reviews are a two edged sword for every business owner; It can either make or break the business.

Since the average customer will view at least ten reviews before making a decision, building a reputation first structure around your business is a must. Once you have established this great reputation then it is time to show it off. This means that you have to find ways to get your reviews on front of your customers to generate traffic to your site.

How To Generate Traffic To Your Reviews?

Local business pages on Yelp, MerchantCircle, and Angie’s List are not any different than any other web portal. They can also be optimized for better rankings in the search engines. Most business owners will create their business pages on these review sites with just the basic setup, but when optimized properly, these pages can also generate a first page ranking.

The advantages of achieving first page rankings with multiple sites translates into maximum exposure and traffic. The chances of landing a new client or customer is multiplied when they see your business dominating several positions on page one. Additionally, if you have been able to amass at least 5 positive rankings per review site, your 5 star review will be displayed on your listings as well (See Example Below).

review site rankings

How To Optimize Review Websites

Google My Business is by far the most popular business review page online. The same optimization methods that go into setting up the Google page should also be implement on the other review sites. The mistakes many businesses make is ignoring the others.

The processes involved in structuring your business listings should include adding all relevant pictures, videos, description and operating hours. This exact information has be uniformed on all places on the internet where your business is listed. This also needs to include properly tagging your pictures, using schema data on the business website, and properly optimizing Youtube videos.

Setting up these properties correctly is not something you can do in 5 minutes. This process has to dealt with meticulously to ensure the best results. Unfortunately, most local business owners will omit these processes thus leaving room for their competition to thrive.

Front Page VIP realizes that as a local business owner you may not have the time to learn all the complexities of ranking these properties, and you shouldn’t have to. That is the reason why we offer the complete setup of all the reviews sites relevant to your business in our reputation management package.

We will build these properties not only for the purpose of collecting reviews, but for becoming a separate web asset from your business website. This will help diversify the avenues of which your business receives traffic and new business.

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