Local business directories also known as citations are one of the Google local ranking factors. Every business needs to be in the top citations online for ranking and traffic purposes. Directories are also ways for consumers to review your business which validates the services a business provides.
General directories that all businesses should have inclusion in are Google, Yelp, MerchantCircle, Yahoo, Bing and Yellow Pages. These general directories hold a ton of authority that will help your business build trust on the internet. You should also keep in mind that many consumers will not make a decision on a businesses until they have seen a few reviews from several directories.
In addition to getting inclusion in the top general directories, niche specific businesses also have to make sure that their business is represented in relevant directories. This helps further send signals to the search engines about what type of services the business offers as well as generate traffic from the consumers visiting these sites.
A good example of niche specific citations are Angie’s list and Open Table. Angie’s list for the most part is a contractor based directory that people who are looking home related repairs frequent. Open Table on the other hand caters to providing readers with information and reviews on local restaurants in their area. It would not make any sense for a plumber to be listed in Open Table.
Top Contractor Directories:
Top Restaurant Directories:
A good way to find local directories that are specific to your industry is a simple as performing a search online. Searching “local directories” while adding your business type will give you a list of directories that caters mostly to your company. You can also search Moz online SEO Magazine they have a great list of niche specific citations.
Finding relevant directories online to include your business does not have to stop at national directories. In fact, finding directories that are specific to your local area are powerful as well. Getting your business listed in your city or county newspaper benefits in several ways. It gives you exposure local consumers that are more likely to visit your business while improving your search engine stability locally.
All businesses have a different target audiences and focus areas, for that reason, building a business citation list has to be as relevant as possible. Focusing on industry, locality and consumer interest are all things that must be considered. Keep in mind, targeted listings attract the right consumers while delivering higher search engine rankings locally.
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