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Google Adwords is a great advertising tool for businesses who are in need of instant traffic. Unlike traditional internet marketing techniques, Pay Per Click(PPC) traffic can be activated within a few minutes. PPC marketing allows advertisers to pay per visitor traffic that is generated to their site. This type of marketing can be especially effective for businesses in small local markets.
Ranking high in Google Plus Local is great, but in a small town where there is very little searches, Google Maps may not generate much business. Google Adwords marketing gives small business owners a platform to target surrounding cities that they could not rank for due to their location. For businesses that sell products, this platform also affords them the opportunity to market nationally or internationally.
A Google Adwords marketing campaign can be created rather quickly. In fact, a business owner can start to see results within a few hours. The problem that many encounter with PPC marketing is the management. Setting up a successful campaign entails more than simply creating and ad. There are some guidelines that need to be followed in order for the ads to be approved.
Additionally, the campaigns need to be well optimized for the best results possible. It can also become expensive if the ads, cost per click, keyword selection, and landing page are not setup correctly. The amount a business owner can expect to pay per click depends heavily on how well their campaign is optimized. The optimization grade used to determine cost is known as a quality score.
Businesses with ads with the best quality score pay less per click and will ultimately stand a better chance of success with Adwords advertising. Since the objective is the get the best return on investment (ROI), the ads have to be constantly tweaked and split tested to increase CTR (click thru rates). There are many factors that affect a quality score, and of these factors, the CTR is one of the most important.
In an effort to help local businesses get started with Google Adwords Marketing , Front Page VIP has joined the Google Engage Partner program. We are offering $100 dollars in free Google Adwords advertising. We will set up, optimize and manage your PPC marketing campaign so you can focus on running your business. To get started you can contact us online or call us at 404-247-1736