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Achieving a top search engine ranking with less than a five star reputation online is equivalent to highlighting your most embarrassing moments. The internet is more than just an information highway, it is now also a place for social interaction. In fact, with the increase in reviews sites such as Yelp, Kudzu and now Google Plus, your business reputation dominates the search engine rankings.
When you perform a search for any company online, the top search results online will be the company’s reputation with Google Plus, Yelp or some other review site. If your company has a Zagat score of less than 25 then there is the risk that you are turning your possible customers away. Furthermore, past customers really have a platform where they can vent their frustration. This usually translates to really descriptive disappointment in a company’s service or product. Is that the first thing you want people searching for you to see?
The problem is many happy customers do not take the time to share their experience about your business. With this in mind, reputation marketing needs to be a vital element of your business marketing. Reputation marketing should be proactive and not reactive unlike traditional reputation management which reacts bad reviews. If you are simply reacting to bad reviews online, then chances are you are probably the last person to know what is being viewed and said about your business.
The fact stands that 72 percent of buyers trust reviews sites as if they were personal recommendations from a friend. They trust online reviews more than newspaper, Television or email marketing. This is the case because reviews online are from real people. In fact, consumers view an average of 10 reviews online before making a decision. Ultimately if you are not actively establishing and marketing your reputation online, you are decreasing your return on investment on any advertising effort.
Front Page VIP offers several solutions to help business owners build a five star reputation and stay abreast on their reputation online in real time. We also offer solutions to get happy customers involved in the process. The reputation marketing solution we offer is an aggressive, proactive campaign that helps businesses take control of their reputation as opposed to reacting to negative attacks.
Since your business reputation is the most important to your success, we look forward to helping you put together a proven reputation strategy. For a quote on our reputation marketing solution for your business, you can give us a call at 404-247-1736.